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It was the PR nightmare that tourist officials always dreaded.
Meeting your parents won't become a PR nightmare.
Labour must know Thornberry going is a PR nightmare.
The financial blog added that it's "also sure to be another PR nightmare for Goldman Sachs".
In other words, those images weren't a PR nightmare; they were part of the plan.
It's like a sedentary protest march, and the result can be a PR nightmare.
We foresaw a potential PR nightmare for Lego's alignment with Shell, and used the hook to push the petition up to 1m names.
Texas got good news on Wednesday, announcing that CEO Nolan Ryan will stay with the team, avoiding a potential PR nightmare.
Could anything have been done to prevent such a vivid PR nightmare as the national carrier of a European country going bust overnight?
One of the company's press officers quickly saw what was going on and realised it was turning into a PR nightmare.
Neil Saunders, managing director of the retail researcher Conlumino, said: "I think it's a PR nightmare and disaster for them and I think it's much worse than for a company like Tesco which sells a whole variety of products".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com