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Encouraging people to Buy It Now is actually fairly important: it moves eBay from a browsing site that requires two or more hits to get a transaction to an outright sales site that requires only one click for a purchase.
Individual apps are favored over browser-based apps because they require only one click to access instead of three or four.
And those looking to catch a ride on Uber or Lyft need only one click.
Once users have chosen their favourite shows and categories and new content gets surfaced in the For You drawer, discovery requires less active engagement: users will always be only one click away from accessing their favourite BBC shows.
With Hipmunk, you can see everything in one place, with only one click.
Readers can choose their preferred format and access the articles with only one click.
Hackers and malware are only one click away, and with some of the latest attacks, not even a click is needed.
Only one patient required RRT.
Only one patient required additional surgery.
Only one patient required transient intubation.
Only one more goal required!
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com