Objective

USAGE SUMMARY

The phrase "Objective" is correct and usable in written English.
It can be used to refer to a goal or aim that one is trying to achieve. Example: "Our main objective is to improve customer satisfaction through better service."

✓ Grammatically correct

News & Media

Formal & Business

Science

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

If your objective is to take the death penalty off the books, arousing Indonesian hostility is not the way to go".

The Guardian

The president absolutely... believes that we all need to set aside other objectives and focus on the objective of helping the American people.

The Guardian

But a spokesman for the Malaysian government said the judges had reached their verdict only after considering all the evidence "in a balanced and objective manner".

The Guardian

So they are right to say that no additional standard has been fixed, but the objective is clear.

The Guardian

Before you self-prescribe anything, you should know that even doctors are strongly discouraged from doing so by the General Medical Council, on the grounds that an objective person should make a better prescribing decision.

The Guardian - Lifestyle

At the moment it "meets the government's objective that the mechanism will not be a driver of abatement towards the 2020 target", AIG said.

The Guardian

It purports to be objective and rational yet it builds in so many assumptions that it leads inevitably to the conclusion that animal experiments are necessary.

The Guardian

As to what the Tories want to renegotiate, on what timeframe and in pursuit of any objective, search me".

The Guardian

Our objective has been to produce the most accessible, elegant interpretation of the Guardian newspaper for iPad and we hope we're close to achieving that aim.

The Guardian

The Lib-Con partnership has been a very British phenomenon, cemented by personal relationships and the success of two party elites discovering sufficient personal chemistry and affinity of objective – principally on fiscal strategy – to keep the show on the road.

The Guardian - Opinion

Surely any objective assessment would judge these to be among the most unwise cuts of all?

The Guardian

Expert writing Tips

Best practice

When using "objective", ensure it aligns with measurable outcomes to maintain clarity and avoid ambiguity. Define the "objective" specifically to provide a clear direction.

Common error

Avoid presenting personal opinions as if they are "objective" truths. Ensure your claims are supported by verifiable facts and evidence, especially in formal writing.

Linguistic Context

The term "Objective" functions primarily as a noun referring to a desired outcome or goal. It also serves as an adjective describing something that is unbiased or factual. Ludwig provides examples where "objective" defines aims (e.g., government's "objective") and qualities (e.g., "objective manner").

Expression frequency: Very common

Frequent in

News & Media

36%

Formal & Business

27%

Science

15%

Less common in

Opinion

9%

Sport

6%

Lifestyle

4%

Ludwig's WRAP-UP

In summary, "Objective" is a versatile term frequently used as a noun to denote a goal or as an adjective to describe impartiality. Ludwig AI confirms that the term is grammatically correct and widely used. Its prevalence in news, business, and scientific contexts underscores its importance in formal communication. When using "objective", ensure clarity and avoid conflating it with subjective viewpoints to maintain the integrity of your message. Alternatives like "goal", "aim", or "unbiased" can be used depending on the context.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

Goal

A more general term for something you are trying to achieve.

Aim

Similar to goal, often implying a specific target.

Purpose

The reason for which something is done or created.

Intention

A plan or aim.

Target

A specific goal or result that you try to achieve.

Design

Overall plan or purpose.

Point

The main purpose or intention.

Unbiased assessment

Assessment not influenced by personal feelings or opinions.

Impartial evaluation

Evaluation free from favoritism or bias.

Fair judgment

Judgment that is just and equitable.

FAQs

How do you use "Objective" in a sentence?

You can use "Objective" to describe a goal, such as "The main "goal" of the project is to increase sales." It can also describe impartiality: "The report provides an "unbiased" assessment of the situation."

What can I say instead of "Objective"?

Depending on the context, you can use alternatives like "goal", "aim", or "purpose" to convey a similar meaning. For impartiality, "unbiased" or "impartial" might be appropriate.

What's the difference between "Objective" and "Goal"?

"Objective" often implies a specific and measurable target, while "goal" can be a broader aspiration. For instance, achieving a 10% increase in sales is an "objective", while improving customer satisfaction is a "goal".

Which is correct, "Objective" or "Objectivity"?

"Objective" is a noun or adjective referring to a goal or impartiality. "Objectivity" is a noun referring to the quality of being objective. For example, "The journalist maintained "objectivity" in her reporting by presenting an "objective" account of the events."