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Negative campaigns are American.
Negative campaigns like the "Scroogled" ads can work well, as every seasoned politician will likely tell you, but the potential backlash makes them a risky proposition.
Negative campaigns, attack ads and "opposition" research (O-R as it is more commonly known among political junkies) have long been the staple of political campaigns.
Negative campaigns are often targeted at an opponent's likely supporters in an attempt to embitter them toward the candidate so that they don't turn out to vote.
"We now have an excess of negativity," said Mr. Geer, the would-be defender of negative campaigns.
Among others: zero-sum negative campaigns.
Haven't we had enough of Jim Florio's negative campaigns?
And – frankly – where were the Coalition's negative campaigns?
"People don't like negative campaigns," Senator Lesniak said.
Elsewhere, though, the negative campaigns were believed to have soured voters and even lowered turnout.
Iowans are particularly disdainful of candidates who resort to negative campaigns, as former Gov.
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