This population spans the world, is growing and includes very motivated customers.
While solid arguments exist for initially targeting a niche market of highly motivated customers, much larger markets exist for innovations that can apply across multiple, broad-acre crops and in multiple production environments.
While the inconvenience of having to shop for cigarettes elsewhere may have motivated customers to quit or cut down, the symbolism of the decision--tobacco is a deadly product that does not belong in this store--may have also played a role.
Rather than letting the assumptions attached to their existing products limit how they explore and define customer needs, insurers can gain in-depth insight into what motivates customer decisions through a variety of sources, including social media, analytics, mobile and call center data, and feedback from digital marketing efforts.
Apply these alongside customer journey mapping, machine learning capabilities, and the best social, mobile, community, and other connection tactics to motivate customer engagement.
To that end, the mobile carrier wanted to motivate customer care and retail representatives to make T-Mobile's online social business community their go-to resource for knowledge-sharing.
Motivated, personalized customer service would also make a difference.
Don't assume you know what motivates customers just because you know who they are.
Offering discounts is a time-honored pricing incentive that motivates customers to take action.
The game's goal was to motivate customers to use online banking more and branch services less.
The tiered system motivates customers to spend more (and, in all probability, generates additional profits through interest on revolving balances).
