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This strategy is aimed at making it a lower-priced competitor to convenience stores, and a more convenient alternative to big-box stores such as Wal-Mart (just try parking in front of a Wal-Mart and running in for a half-gallon of milk).
More importantly, this isn't a more convenient alternative to paying with your Visa or MasterCard.
Dollar General saw tremendous growth as a more convenient alternative to Sam's Club.
The clinical pharmacology of remifentanil administered by bolus injection, a more convenient alternative, has not been explored in detail.
For serious cheese lovers specialists are the only choice but supermarkets offer a cheaper and more convenient alternative which is also pretty good.
A STORY in this week's Technology Quarterly explains how a novel coating made of nanotubes offers a faster and more convenient alternative to chemicals for de-icing planes.
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But more convenient alternatives are in development.
Says Gartenberg: "It's tough to sell consumers on premium products when there are cheaper and more convenient alternatives that fit most consumer needs".
For instance, 2017 marked the first year where cash lost out to debit cards in the $10 24.99 purchase range, echoing the average American consumer's confidence in ditching cash in favor of more convenient alternatives.
Facebook bills its desktop apps as easier, more convenient alternatives to the Facebook website.
Why should a mother opt for exclusive breast-feeding until her infant is six-months old when there are more convenient alternatives?
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com