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The Mobile Demographic Surveillance System (MDSS) is an attempt to enable these medical field workers to conduct these surveys on mobile phones that can remotely interface with local hospital's database.
Stephens also notes that the youngest mobile demographic – teenagers – seem to be exhibiting more concerns over privacy.
"It should be noted however that the mobile demographic is a little different than e-commerce on computers, which would be more middle and upper class".
40% of the mobile demographic has a university degree or higher, 50% work full-time and 62% work.
That social app is especially popular with a younger, highly mobile demographic who uses it as a way to do things like pay back friends for money borrowed, or split a check at a restaurant, for example.
The mobile demographic is expanded to consist of people in small villages, and so it wouldn't make financial sense for an advertiser of high-priced consumer goods to advertise to this demographic.
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But, as Hollywood looks ahead to the holiday season, ad-makers may want to push to target more of the Hispanic and mobile demographics.
The quest to capture that ultra-casual mobile gaming demographic continues apace.
Last October CNN's arch-rival in the English-language news market unveiled the Fox News Latino Web site, with content mostly in English but aimed at a young, upwardly mobile, bilingual demographic.
Young people and city dwellers make up the largest mobile phone demographic.
Not surprisingly, Facebook didn't assign a number to its "mobile only" demographic.
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