Sentence examples for Market-oriented firms from inspiring English sources

Market-oriented firms have been shown to be proactive in developing new products and services to serve their markets (Cambra-Fierro et al. 2011; Nasution et al. 2011; Beck et al. 2011).

Researchers are encouraged to study how the more successful market-oriented firms balance between MO and other strategic orientations (Grinstein 2008; Mitchell et al. 2010).

For example, Webb et al. (2010) find that market-oriented firms are better equipped to recognize opportunities and to capitalize on them through innovation.

The key issue is that market-oriented firms or organisations respond to customer needs and preferences better than less market-oriented firms, hence, they are in a position to satisfy customers (Kohli and Jaworski 1990; Jaworski and Kohli 1993; Slater and Narver 2000).

Similarly, our result that increasing market orientation but not entrepreneurial orientation was directly linked to higher expected performance may indicate that more market-oriented firms have more options and flexibility or possibly also more confidence to adapt to market changes to stay profitable.

In today's highly competitive environment, where market oriented firms aim to maximize profits through customer satisfaction, there is an increasing need to design a product line, rather than a single product.

Market oriented firms "possess the ability to generate, disseminate, and respond" to market information in a better way (Jaworski and Kohli 1993).

Market-oriented think tanks in Latin America captured the top places on Facebook and Twitter.

Thus firms with greater international connections will be less protectionist than more domestically oriented firms.

Therefore, firms which look for enhancing market oriented behaviours should see the most instant results in the developing of more effective new products, improving their quality and advancing customer retention (Pelham 1997).

However, another empirical study on one less-economically developed province in China showed that only under seven per cent of the sample firms could be considered to be truly market oriented by Western standards (Bathgate et al. 2006).