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Market mood may deteriorate if Periphery economies deteriorate.
Market mood swings of that sort are not conducive to the sort of long-term capital investment that can sustain economic growth.
That amplifies market mood swings.
Still, many market strategists regard the market mood as being at extreme lows.
Some money managers say the current market mood is reminiscent of autumn 1999.
A sour, erratic market mood casts doubt on its plans to raise money.
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Big public companies will continue to be subject to market moods, but CEOs and boards have an opportunity to adopt longer-term strategies and target communications to investors who are more focused on the long run.
n And finally, don't forget that market moods can swing rapidly and turn 180 degrees.
Despite best intentions and claims to the contrary, many investors chase performance, react emotionally to market moods, and generally incur far more trading costs than good discipline would suggest.
It is called Sienna, a color that meets the soothing, earth-toned marketing mood of the moment.
It must also be noted that the escalation of tensions in Turkey is certainly not helping the markets' mood with the country's prime minister defiant against protests.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com