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For advertisers, jokes can do more than make viewers smile.
It might make viewers jump, but it's corny stuff.
And, like Ms. Klensch, Ms. Cho is determined to make viewers take fashion more seriously.
Better, she assumed, to make viewers tune in and find out.
Often underrated, Jerry Schatzberg can make viewers feel the beauty and excitement of everyday grit.
It is to prompt visceral comprehension, moments of insight that make viewers want to learn more.
The architecture of the buildings is just close enough to reality to make viewers look twice.
But any milieu has to be convincing to make viewers believe in the film.
Video companies are adding news features to make viewers stick around longer.
It "should make viewers think about how they define families," Ms. Cornish said.
This scene seemed designed to make viewers feel a romantic tingle, but came off entirely cold.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com