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If digitising existing images can be made easy enough, it could open up a vast market in reprints.One possibility, suggests Kodak's Pierre Schaeffer, is that the industry might eventually earn incremental revenues from the storage and sharing of photographs, as well as printing.
This might include some kind of collaborative software for whiteboarding and conference calling, but made easy enough and bullet-proof enough that I can set it up with the movie producer I'm writing a script for.
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So if printing can be made easy enough perhaps by beaming snaps to a kiosk, or ordering prints via the handset it might expand the market for prints.
"They could create a blog; we'd made it easy enough to do that piece.
I'm too lazy to ever check my credit score, but Credit Karma made it easy enough even for me.
He doesn't make tough concepts easy, but makes them easy enough to reward the effort of staying with him.
You have to make it easy enough to where you can pick it up and play.
But to date, they have struggled to make it easy enough for Web sites to "authenticate," industry parlance for logging in and confirming a customer's subscription.
ESTRIN -- Also, there is some technology needed here to allow the enforcement -- to make it easy enough to do the protection so that in the end you don't steal, or the business doesn't grow.
Unfortunately, the way the company decided to implement the Mic Drop feature was by simply placing the button on every user's compose window, making it easy enough to hit accidentally.
Especially if these competitors make it easy enough to get financial services from any and all sellers, not just those that have paid the software company money, as Intuit is doing.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com