A handful of luxury tents were grouped around a central area covered in rugs and cushions; a laden dinner table was set to one side.
Explora is one of them, a luxury hotel that prefers to use neither the word luxury nor hotel.
Just as I underestimated the sheer hard work involved in writing funny election columns, Cameron clearly thought being prime minister would be a lark, a breeze, and a wizard wheeze, something to chalk up on his business-class bucket list, along with getting a selfie with Helle Thorning-Schmidt and sucking the bass player from Blur's luxury cheese direct from the goat's teat.
In winter the tribe live in the desert, running a luxury camp (desertcampmorocco.com).
Luxury tourist travel in a country with widespread problems with poverty and malnutrition can sit uncomfortably with some, but Griffin points out that this would be a difficult dilemma to address had he been a tourist in any developing country.
Luxury breaks offering great food and smart hotels are being created by firms such as Fusion Escapes, a three-year-old specialist operator which founder, Rachel Harvey, says was launched "to fill the gaping hole in the travel market for single professionals used to the finer things in life".
Burberry is down 33p at £12.51 following disappointing results from luxury goods giant LVMH.
Apple Watch release signals firm's transformation into luxury brand.
The problem with taking your 10-month-old baby on holiday to a luxury, five-star boutique hotel is that the magnitude of this fact leaves them cold.
This is life after austerity, when a winter coat for your disabled child is luxury and debt and sold toys is old news.
Along the western flank of the city are the first towers of the Jabal Omar development, a sprawling complex that will eventually accommodate 100,000 people in 26 luxury hotels – sitting on another gargantuan plinth of 4,000 shops and 500 restaurants, along with its own six-storey prayer hall.
