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And it can be a lucrative proposition.
To conquer the living room could be an extremely lucrative proposition for Apple or its competitors.
Retail may not get much more niche than poetry, which historically has never been a lucrative proposition.
But it wasn't until recently that, owing to advances in drilling technology, extracting the gas became a lucrative proposition.
The company wanted the Obama administration to change its policy to allow for sales to other countries, a lucrative proposition.
Elizabeth Kolbert, in her article about fracking and natural gas, mentions that Marcellus shale-gas extraction has become "a lucrative proposition" (Comment, December 5th).
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Take an expensive treatment, multiply by a huge number of hepatitis-C patients, and you get a very lucrative business proposition.
In addition to SIIC, there are a couple of early-round investors who have spotted Dongtan as a potentially lucrative business proposition.
Instead of seeing it as an "expensive development project" it is increasingly becoming a lucrative business proposition.
The Kremlin connection has turned out to be a lucrative, long-term proposition for Schroeder, who gets to dine with Putin while pocketing a tidy annual fee for his labors of love.
….Now, this magazine that has been at the vanguard of Manhattan publishing for almost five decades is acknowledging that the cutting edge is not necessarily a lucrative, or sustainable proposition, at least on the same schedule.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com