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The banks and retailers are sparring over whether lower debit fees for retailers benefit consumers.
The fee cap that the Fed introduced in 2011 did lead to much lower debit card revenue for banks.
Daniel Clemens, CEO of Packet Ninjas, a cyber security consulting firm, said banks were prudent to lower debit card limits because they will not know for sure if Target's PIN encryption was infallible until the investigation is completed.
After the passage of a provision that would let the Federal Reserve set lower debit swipe fees as an amendment to the Dodd-Frank bill, the Republican-controlled House and a bipartisan mix of senators sought to delay the implementation of the rule.
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In addition to its lower debit-card fees, Flint has aimed to differentiate itself by offering other features like its social marketing tools, which allow businesses to generate Facebook referrals via its emailed receipts where customers are invited to leave a review and like a Facebook page.
But they are under intense pressure to make up an estimated $12 billion a year of income that vanished with the passage of rules curbing lucrative overdraft charges and lowering debit card swipe fees.
Banking lobbyists eagerly point to a conference call in which a Home Depot executive told financial analysts the proposed rule would lower its debit fees by about $35 million a year.
Therefore, fees are generally lower for debit cards that take money directly from a bank account and higher for credit charges in which the consumer promises to pay later.
But the interchange fee tends to be lower for debit card transactions compared to credit card transactions.
There is a 1.5% transaction charge every time you make a payment or use an ATM, but that is usually lower than a debit card (most charge 2.75%).
Banks are already moving to make up the revenue they will lose on lower overdraft and debit card transaction charges by raising fees on other services.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com