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In addition, the app will provide access to listener demographics, including information like gender, age, location and even what they stream, how they listen and what else they like.
Google plans to handle audio ads for customers from soup to nuts: assistance with ad creation, the ability to bid on radio spots, and target ads by geography, station type, listener demographics and time of day.
Through partnerships with hundreds of radio stations, Google will offer customers the ability to bid on radio spots, and target ads by geography, station type, listener demographics and time of day.
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Or they don't think the subject matter — the fiery singles or melancholy post-divorce tracks — will connect with their target listener demographic, moms in their mid-30s.
An aging listener demographic.
This overview of the impact of Western radio and Radio Liberty-from the listeners' perspective-addresses questions of audience size and listening trends over time, listeners' demographic traits and attitudes, and more.
New technologies that allow online stations to identify listeners by demographics and that insert advertisements for them within an audio stream could help the stations turn a profit.
This is a bold approach, but also a savvy one — it arrives at a time when young listeners across demographics are primed for a meditation on black empowerment in the face of injustice.
We had to learn to translate our consumer pitch into a clear business vision and value proposition that made sense regardless of the listener's demographic.
Thus, Mr. Plouffe was arguing last spring, to often skeptical listeners, that demographic changes in Indiana and North Carolina, which did not hold their primaries until May 6, meant both would be in play in the fall.
Other factors include listener preferences, the demographics of talk-radio listeners and the various options on the dial, like National Public Radio.
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