But there is so much more to this trait that can be leveraged to an advantage.
"Some of the brands might actually leverage an advantage of walking away now, because it put them in a higher ground position rather than stay in this tarnished shadow of association".
Because family-owned companies tend to take a much more conservative approach to debt, leverage becomes an advantage.
To their constitutionally endorsed advantage in the Senate, they have added a manipulated advantage in the House of Representatives that some Republicans would like to leverage into an advantage in presidential elections.
"I always tell women that the fact that you're different and that you're noticed, because there are few of us in the tech industry, is something you can leverage as an advantage," she said.
But so far, analysts said, BMW has not yet leveraged this advantage financially.
Can market participants advantageously match their capabilities to the right investments or leverage an information advantage?
Fighting President Obama provided an easy alliance that Republicans at first leveraged to their advantage.
Leveraging the advantage of an image based model, I show how well our model performs for detecting Gabors masked by patches of natural scenes.
And it distracts them from leveraging their advantage as a trusted source of diagnostics, advice, and problem solving.
The key to leveraging your uniqueness as an advantage, and communicating in ways that even mainstream audiences (including top media) can get excited about, is to pay attention to what people already value and understand, something that is in the ballpark of what you are doing, and to use that language - something familiar, something that rings a bell.
