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We genuinely hope to reach a broad, non-expert intelligent lay readership.
Only in Hellenistic Greece, in Rome, and in China, where there were essentially nontheocratic societies, does there seem to have been any publishing in the modern sense i.e., a copying industry supplying a lay readership.
Kennedy contributed three volumes to the Master Musicians series: Mahler (1974), Strauss (1976) and Britten (1981), all demonstrating a commendable grasp of recent scholarship, while addressing themselves to a wider lay readership.
But if it was just a question of putting across complex science to a lay readership whose attention must be grabbed from the numerous other shiny news stories on offer that would be, if not easy, at least no harder than your average science story.
After his banishment he addressed himself to Italians generally, and devoted much of his long exile to transmitting the riches of ancient thought and learning, as these informed contemporary scholastic culture, to an increasingly sophisticated lay readership in their own vernacular.
Jeanne Krochalis has suggested that the nuptial blessing may indicate that the book was originally compiled for a married couple. 2 The inference is reasonable enough, given that the major work of the collection, the devotional epistle Contemplations of the Dread and Love of God, is clearly addressed to a lay readership consisting of both men and women.
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(lay, laid, laid, laying).
He lived on for more than a decade, empty-eyed and silent, entirely unaware of the readership that was beginning to spread like fire along the gunpowder trail he had laid from book to book.
The journal also publishes a professionally written Editorial Lay Summary to accompany each Article, which summarizes the key issues being addressed within the article aimed to keep readership at the vanguard of new discoveries in the field.
Importantly, after having laid out the evidence for the contrasting approaches, the expert/expert team will be asked to decide for the readership what they would actually do in the situation.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com