Used and loved by millions
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
Keep it viable
Grammar usage guide and real-world examplesUSAGE SUMMARY
The phrase "Keep it viable" is correct and usable in written English.
You can use it when advising someone to maintain the practicality or sustainability of a project, idea, or plan. Example: "As we move forward with the project, let's ensure we keep it viable by regularly assessing our resources and goals."
✓ Grammatically correct
News & Media
Science
Encyclopedias
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified examples from authoritative sources
Exact Expressions
12 human-written examples
Dr. Winkenwerder said today that the government needed to give the company financial help to keep it viable while its plant was essentially shut down by the F.D.A.
News & Media
But Buniatyan said the company's focus on being able to juggle inference and mining, in addition to keeping that cost low for idle GPUs of companies that are just looking to deploy, should keep it viable, even amid a changing ecosystem that's focusing on machine learning.
News & Media
Kurdistan is the one part of Iraq that is still hopeful, and we should try hard to keep it viable.
News & Media
By June, Mr. Greenberg said, Downstate is required by law to have a "sustainability plan" that would lay out a long-term strategy to keep it viable.
News & Media
The magazine was doing exactly what it should have been doing but the readers were just not there in sufficient numbers to keep it viable".
News & Media
Some industry experts have speculated that Honest Tea will have a hard time building the kind of market share that will keep it viable for the long run.
News & Media
Human-verified similar examples from authoritative sources
Similar Expressions
48 human-written examples
"We are increasing the price so we can keep the phones out there and keep it a viable business," Ms. Yeatts said.
News & Media
"I don't want to throw cold water on the citizens who want to save the Scarsdale Plaza, but saving the theater would involve filling it up and no one has been able to keep it economically viable for years," he said.
News & Media
While it gained headlines after hiring Keith Olbermann and other left-leaning pundits for news talk programs, it wasn't able to get the ratings required to keep it a viable alternative to CNN, MSNBC, or the other 24-hour news networks.
News & Media
The Whitney said publicized proposals to keep it going were not viable.
News & Media
The Series III was Jaguar's last-ditch effort to keep its iconic sports car viable until it could be replaced.
News & Media
Expert writing Tips
Best practice
When discussing business strategies, use "Keep it viable" to emphasize the importance of financial sustainability and market competitiveness. For example, "To keep the startup viable, we need to secure additional funding."
Common error
Avoid focusing solely on immediate gains. Always consider the long-term implications to ensure the plan or project remains viable in the future. Ignoring future challenges can lead to unsustainability.
Source & Trust
86%
Authority and reliability
4.5/5
Expert rating
Real-world application tested
Linguistic Context
The phrase "Keep it viable" functions as an imperative, urging action to maintain the operational capability or sustainability of something. As shown in Ludwig, it’s used in various contexts, from business to environmental concerns, emphasizing the need to ensure something remains functional and practical.
Frequent in
News & Media
48%
Science
26%
Formal & Business
10%
Less common in
Encyclopedias
8%
Wiki
8%
Reference
0%
Ludwig's WRAP-UP
The phrase "Keep it viable" is a practical directive used to emphasize the need for maintaining the functionality and sustainability of various entities, systems, and plans. As analyzed by Ludwig, it’s grammatically correct and most commonly found in news and media, scientific discussions, and formal business settings. Its purpose is to advise or encourage proactive measures to ensure continued success. To maintain viability, consider long-term implications, and focus on financial sustainability and market competitiveness.
More alternative expressions(10)
Phrases that express similar concepts, ordered by semantic similarity:
Maintain its feasibility
Focuses on preserving the possibility of something being successfully done or used.
Ensure its sustainability
Emphasizes the ability of something to be maintained at a certain rate or level.
Preserve its functionality
Highlights maintaining the ability of something to perform its intended purpose.
Sustain its operation
Emphasizes the continuous running or functioning of something.
Secure its continuation
Focuses on guaranteeing that something continues to exist or function.
Guarantee its survival
Highlights ensuring that something remains alive or in existence.
Uphold its effectiveness
Focuses on maintaining the quality of being able to produce a desired result.
Prolong its existence
Emphasizes extending the duration of something's life or presence.
Retain its relevance
Highlights maintaining the quality of being closely connected or appropriate.
Support its endurance
Focuses on providing assistance or resources to help something last longer.
FAQs
How can I use "Keep it viable" in a sentence?
You can use "Keep it viable" when advising someone to maintain the practicality or sustainability of a project, idea, or plan. For example: "As we move forward with the project, let's ensure we "keep it viable" by regularly assessing our resources and goals."
What are some alternatives to "Keep it viable"?
Depending on the context, you can use alternatives like "Make it sustainable", "Ensure its feasibility", or "Maintain its functionality" to express a similar idea.
What does it mean to "Keep it viable" in a business context?
In a business context, to "Keep it viable" means to ensure that the business remains economically sustainable and competitive in the market, capable of generating profit and continuing operations.
Is there a difference between "Keep it viable" and "Make it sustainable"?
While similar, "Keep it viable" often implies ensuring immediate or near-term operational success, whereas "Make it sustainable" focuses more on long-term endurance and environmental or ethical considerations.
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Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Source & Trust
86%
Authority and reliability
4.5/5
Expert rating
Real-world application tested