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Justyna Jupowicz-Kozak quote

Justyna Jupowicz-Kozak

CEO of Professional Science Editing for Scientists @ prosciediting.com

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Keep it viable

Grammar usage guide and real-world examples

USAGE SUMMARY

The phrase "Keep it viable" is correct and usable in written English.
You can use it when advising someone to maintain the practicality or sustainability of a project, idea, or plan. Example: "As we move forward with the project, let's ensure we keep it viable by regularly assessing our resources and goals."

✓ Grammatically correct

News & Media

Science

Encyclopedias

Human-verified examples from authoritative sources

Exact Expressions

12 human-written examples

Dr. Winkenwerder said today that the government needed to give the company financial help to keep it viable while its plant was essentially shut down by the F.D.A.

News & Media

The New York Times

But Buniatyan said the company's focus on being able to juggle inference and mining, in addition to keeping that cost low for idle GPUs of companies that are just looking to deploy, should keep it viable, even amid a changing ecosystem that's focusing on machine learning.

News & Media

TechCrunch

Kurdistan is the one part of Iraq that is still hopeful, and we should try hard to keep it viable.

News & Media

The New York Times

By June, Mr. Greenberg said, Downstate is required by law to have a "sustainability plan" that would lay out a long-term strategy to keep it viable.

News & Media

The New York Times

The magazine was doing exactly what it should have been doing but the readers were just not there in sufficient numbers to keep it viable".

News & Media

The Guardian

Some industry experts have speculated that Honest Tea will have a hard time building the kind of market share that will keep it viable for the long run.

News & Media

The New York Times
Show more...

Human-verified similar examples from authoritative sources

Similar Expressions

48 human-written examples

"We are increasing the price so we can keep the phones out there and keep it a viable business," Ms. Yeatts said.

News & Media

The New York Times

"I don't want to throw cold water on the citizens who want to save the Scarsdale Plaza, but saving the theater would involve filling it up and no one has been able to keep it economically viable for years," he said.

News & Media

The New York Times

While it gained headlines after hiring Keith Olbermann and other left-leaning pundits for news talk programs, it wasn't able to get the ratings required to keep it a viable alternative to CNN, MSNBC, or the other 24-hour news networks.

News & Media

TechCrunch

The Whitney said publicized proposals to keep it going were not viable.

News & Media

The New York Times

The Series III was Jaguar's last-ditch effort to keep its iconic sports car viable until it could be replaced.

News & Media

The New York Times
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Expert writing Tips

Best practice

When discussing business strategies, use "Keep it viable" to emphasize the importance of financial sustainability and market competitiveness. For example, "To keep the startup viable, we need to secure additional funding."

Common error

Avoid focusing solely on immediate gains. Always consider the long-term implications to ensure the plan or project remains viable in the future. Ignoring future challenges can lead to unsustainability.

Antonio Rotolo, PhD - Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Antonio Rotolo, PhD

Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Source & Trust

86%

Authority and reliability

4.5/5

Expert rating

Real-world application tested

Linguistic Context

The phrase "Keep it viable" functions as an imperative, urging action to maintain the operational capability or sustainability of something. As shown in Ludwig, it’s used in various contexts, from business to environmental concerns, emphasizing the need to ensure something remains functional and practical.

Expression frequency: Uncommon

Frequent in

News & Media

48%

Science

26%

Formal & Business

10%

Less common in

Encyclopedias

8%

Wiki

8%

Reference

0%

Ludwig's WRAP-UP

The phrase "Keep it viable" is a practical directive used to emphasize the need for maintaining the functionality and sustainability of various entities, systems, and plans. As analyzed by Ludwig, it’s grammatically correct and most commonly found in news and media, scientific discussions, and formal business settings. Its purpose is to advise or encourage proactive measures to ensure continued success. To maintain viability, consider long-term implications, and focus on financial sustainability and market competitiveness.

FAQs

How can I use "Keep it viable" in a sentence?

You can use "Keep it viable" when advising someone to maintain the practicality or sustainability of a project, idea, or plan. For example: "As we move forward with the project, let's ensure we "keep it viable" by regularly assessing our resources and goals."

What are some alternatives to "Keep it viable"?

Depending on the context, you can use alternatives like "Make it sustainable", "Ensure its feasibility", or "Maintain its functionality" to express a similar idea.

What does it mean to "Keep it viable" in a business context?

In a business context, to "Keep it viable" means to ensure that the business remains economically sustainable and competitive in the market, capable of generating profit and continuing operations.

Is there a difference between "Keep it viable" and "Make it sustainable"?

While similar, "Keep it viable" often implies ensuring immediate or near-term operational success, whereas "Make it sustainable" focuses more on long-term endurance and environmental or ethical considerations.

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Source & Trust

86%

Authority and reliability

4.5/5

Expert rating

Real-world application tested

Most frequent sentences: