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A third question Mike should be asking is, What is Heartland's overall joint venture strategy, not just in China but also in other markets?
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His main research areas are internationalization of SMEs, acquisition and international joint venture strategies and performance, and entry and marketing strategies in CEE countries.
The third prong of Beckham's joint-venture strategy is Miami FC, the American football club that his consortium acquired for a discounted $25m, thanks to an option in his playing deal with LA Galaxy.
For Hewlett-Packard, the joint venture is part of a strategy for moving beyond printers and scanners into the photography and Internet markets.
The joint venture will offer Internet services like strategy, design, marketing and technology.
The loss of the joint venture would leave its long-term strategy, which had depended heavily on Russia, in tatters.
"The joint venture with Fubon is part of that strategy in Asia," he says.
The companies would establish joint ventures and share strategies to avoid duplicating investment outside Japan and South Korea, Nihon Keizai reported.
Priceline acquired Agoda in 2007, and Expedia set up a joint venture with regional air carrier AirAsia for APAC strategy.
I believe one of the most effective strategies to consider is a joint venture (JV).
The retailing joint venture and the revamping are elements in the De Beers strategy to transform the diamond industry, which it dominates, into a branded-goods business.
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