She's given interviews divulging a past littered with one-night stands and spattered with binge-drinking, appeared on Have I Got News for You, and she tweets relentlessly, offering strident views to the wider world on everything from her husband's colleagues to jeggings.
People are flocking to M&S for the woven white boucle jackets or denim jeggings as seen on Darcy Bussell or Monica Ali and finding, to their shock, just the usual crimplene trousers with elasticated waists in size 22.
And what of leggings, the 100 per cent Lycra kind: no new-fangled jeggings for me.
We're greeted by a mixed bag of friendly dudes, sporting Little Richard pompadours and acid-washed jeggings, each one exuding easy charm and a relaxed, proprietorial air.
When Jake Shears, in stonewashed jeggings, trademark braces and a soon-discarded vest, starts dancing like a puppet on invisible strings and Ana Matronic starts crawling towards him like Catwoman, it's as if they have never been away.
There are sections for "accessible luxury," celebrity lines by Jessica Simpson and Kate Moss, power suits, ten-thousand-dollar wedding dresses, designer jeggings.
In retrospect, there was a certain inevitability to jeggings.
For the uninitiated, jeggings (I hate the word, but I'm afraid it's going to stick) are those blue jeans so Lycra-enhanced that they have the stretch and cling of opaque stockings but still look like denim, and if you haven't seen them or bought them or gone on a date with or married someone who has them yet, believe me, you will.
The people who pull off this look best are fifteen-year-old Russian girls, but fashion — the triumph of the absurd remade into something highly desired but barely wearable at a price that is unaffordable — has made us all think that we are just one iteration removed from Tatiana So-and-So, and there we go, flouncing around in our hopsack overshirts and acid-washed jeggings.
My only real concern about my jeggings is one of organization.
And speaking of hosiery, my favorite rubric is "Tights Are Not Pants," which demonstrates that well before the word "jeggings" entered the lexicon, people (including George Washington and Napoleon Bonaparte) were making iffy decisions about what to wear with a jacket.
