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Inventing a story with grass,.
Bain invented a sauce.
Or, invent a new genre.
He invented a new cough.
"I invent a gambling system.
invented a fake business.
The term was invented a century before anyone did sequence trees or invented electronic computers.
This statement likely describes journalists across the world, but Russian PR firms are inventing creative workarounds to get their clients in front of their increasingly less available media.
Leaders play a vital role in inventing workarounds and, what Catherine Cramton and I call, "standing in the gap" i.e. personally absorbing or filtering tensions through this process.
To solve that, we started inventing workarounds: status report meetings, task forces, dual reporting, matrix reporting (one person for this, another for that) and all manner of pointy-haired boss sleight of hand.
On the significance of its hip hop production, journalist Kembrew McLeod writes that "Even though the group was working with equipment that was rudimentary by today's standards, they made the most of the existing technologies, often inventing techniques and workarounds that electronics manufacturers never imagined".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com