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Ensure it is not internet exclusive and perhaps encourage the ECB etc to be involved.
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Through its core range of 450 wines and its internet exclusives (marksandspencer.com), M&S is offering consumers a genuinely interesting line-up of wines.
In 2006, ten internet-exclusive webisodes featuring some of the characters on The Office aired on NBC.com.
Not only is it a clever method of translating an internet-exclusive animation into a physical manifestation, it also highlights similarities between these two seemingly different mediums (are flip books a kind of precursor to the GIF?).
I felt trapped by some new Wild West capitalism that aimed to slice the open range of the Internet into exclusive, economic corrals.
The Compaq Computer Corporation has reached an agreement with America Online to allow the icon for AOL's popular Internet service exclusive placement on Compaq computers that run Microsoft's latest desktop operating system.
The Epoca feature on president Luiz Inacio Lula da Silva, who has made the Internet less exclusive and more affordable for Brazil's underclass, rated four pages.
Many publishers have assumed that in the Internet era, "exclusives" stay that way for about three seconds, so they are not worth pursuing.
And if that weren't enough, in an internet-only exclusive that was originally cut from the show due to time, "The Daily Show" gave us the trailer for "Hard Problem 2: The Rise Of Carlos Danger".
In stark contrast, Facebook has evolved as a walled garden, a parallel closed Internet under the exclusive jurisdiction and control of a single company.
Chinese portal (and NASDAQ listed) Sohu.com is claiming exclusive internet advertising rights for the Beijing Olympics, resulting in a dispute between Chinese internet companies.
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