In the daydreaming time somewhere between browsing Instagram and waiting for the models to appear, I started mentally shopping for a new skirt.
JW Instagram isn't all overhead shots of people's dinner: Bart Van Olphsen – cookbook author, ex-fish trader and sustainability champion – has an account dedicated to super-short cookery videos.
The works, which he trailed on his Instagram account last night, include one piece which somewhat resembles Rodin's sculpture The Thinker, with the figure's hand gone from thoughtfully supporting his face to covering it in despair – or perhaps Niobe, the classical figure weeping for the loss of her children.
Instead, in honour of James Arthur, he or she will be signed by Syco and given a full course of social media training, with exams and lectures given on Twitter (including the art of retweeting and when to just keep quiet), Instagram (featuring a session on fitting your entire fan message into a 15-second video) and general Facebook "content".
It organised a three-day "social media storm", which involved more than 10,000 tweets being sent to Burberry, as well as concerted action through Facebook and Instagram.
Occasionally, it delivers on that promise: only this week we learned via its good offices that Kanye West has claimed to have discovered the meaning of life while at the dentist, and that Lindsay Lohan recently posted a picture of an Arabic phrase on Instagram, which she claimed was an inspirational expression that translated as "you're beautiful", but in fact turned out to mean "you're a donkey".
Raise money and awareness by holding an AmnesTea Sign up for email, like us on Facebook, follow us on Twitter or Instagram for the latest news and actions to take Invite an Amnesty speaker to visit your school and give an assembly or lesson For £5 a year you can become a youth member of Amnesty if you are between 14 and 18 years old– be sure to ask your parents first!
Any action could affect a number of social media sites: besides its eponymous social network, Facebook also owns the photo-sharing service Instagram, while Google owns YouTube, BlogSpot and Google+.
"Peta simply believes that people shouldn't step on dogs," said Newkirk, in a statement, "and judging by the reaction that we've seen to Sarah Palin's Instagram photo, we're far from alone in that belief.
As it is, the world has been left to decode the post-gala lunge by Solange Knowles at Jay Z from other sources – primarily, she and her sister's accounts on Instagram, the world's foremost wire service for passive aggressively-rendered news.
His plan was to create Lindsey Stone Tumblrs and LinkedIn pages and WordPress blogs and Instagram accounts and YouTube accounts to overwhelm that terrible photograph, wash it away in a tidal wave of positivity, away to a place on Google where normal people don't look – a place like page two of the search results.
