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It is telling that this is such an innovative deal.
Yet this month MTV Networks struck an innovative deal with MySpace, which also allows its users to upload video clips.
Nubeo's founder, Ivan Castro, settled on basketball, striking an innovative deal with Kobe Bryant, the Los Angeles Laker star.
Both transactions received the Innovative Deal of the Year award from the Real Estate Board of New York.
One such group is the chemistry department at the University of Oxford, which has struck an innovative deal with a venture-capital company.
Galvanised by the fact that a quarter of all resets will come in his state, Arnold Schwarzenegger, California's governor, has struck an innovative deal with four big loan servicers.
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For bankers, it has meant that winning corporate clients depends more on skills in low-cost, innovative deal-making and less on long-standing relationships.
One publisher added that those in the industry were thinking more creatively, which would see more innovative deals emerge.
Oppenheimer, which once raised $40 million for John Z. De Lorean's gull-winged sports car, quickly became known for its innovative deals.
Tom Lyon, an energy specialist at uSwitch.com, said the offer was an example of more innovative deals from suppliers since the energy regulator gave operators more flexibility on tariffs.
Across politics, business, entertainment, and sports, negotiators reminded us that collaboration and close attention are needed to resolve disputes and reach innovative deals.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com