In today's

USAGE SUMMARY

The phrase "In today's" is correct and usable in written English.
It is typically used to refer to the current day or the present time, often in discussions about contemporary issues or trends. Example: "In today's fast-paced world, it's essential to stay updated with the latest technology."

✓ Grammatically correct

News & Media

Wiki

Science

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

"We want to bring in today's activists.

The New Yorker

In today's world, that's enough.

Huffington Post

In today's world, that's your choice.

WikiHow

In today's culture: yes.

The Economist

In today's China, amnesia trumps memory.

The New York Times

In today's climate, that looks unlikely.

The Economist

In today's Mobile Alaa).

The New York Times - Sports

In today's NHL, it is.

The Guardian - Sport

In today's global network, word gets around.

The New Yorker

In today's London it is still impossible.

The Economist

In today's world, the Kardashians it is.

The New York Times - Sports

Expert writing Tips

Best practice

Use "In today's" to emphasize the relevance of a topic or issue to the present time, making your writing more engaging and relatable to the reader.

Common error

Avoid using "In today's" when discussing topics that are not specific to the present day. For example, when discussing historical events or universal truths, a more timeless phrase would be more appropriate. This will prevent your writing from sounding dated or irrelevant in the future.

Linguistic Context

The phrase "In today's" functions as an adjectival modifier, specifying the time frame for the noun it precedes. As supported by Ludwig, it's typically used to contextualize something within the present day or current era.

Expression frequency: Very common

Frequent in

News & Media

75%

Wiki

10%

Science

5%

Less common in

Formal & Business

5%

Reference

3%

Academia

2%

Ludwig's WRAP-UP

The phrase "In today's" is a common and versatile way to frame discussions within the context of the present day. As Ludwig AI confirms, it's grammatically sound and widely used across various reputable sources, particularly in News & Media. While alternatives like "currently" or "nowadays" exist, "In today's" offers a specific emphasis on the immediate relevance of a topic. To ensure effective writing, avoid overuse in timeless contexts and utilize it strategically to make your content engaging and relatable.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

In this day and age

An idiomatic phrase emphasizing the characteristics of the current era, adding a sense of commentary.

These days

A simple and widely used alternative, suitable for informal contexts.

Nowadays

A common adverb referring to the present time, offering a broader, less formal equivalent.

In contemporary society

Focuses on the current societal context, useful when discussing social trends or issues.

In modern times

Emphasizes the contrast with the past, suitable for historical or comparative discussions.

Currently

A single-word alternative that directly indicates the present time, losing the specific emphasis on "today".

In the current climate

Highlights the prevailing conditions or atmosphere, often used in business or political discussions.

At present

A more formal way of saying "now", suitable for professional or academic contexts.

In the present era

A more formal and emphatic way to refer to the current time period.

Now that we live in

An expression that focuses on the present moment.

FAQs

How can I use "In today's" in a sentence?

You can use "In today's" to set the context for a discussion about something current or contemporary. For example, "In today's market, it's crucial to have a strong online presence."

What are some alternatives to "In today's"?

Some alternatives to "In today's" include "currently", "nowadays", or "in this day and age", depending on the specific nuance you want to convey.

Is it ever incorrect to use "In today's"?

Yes, it's best to avoid using "In today's" when discussing topics that are not specific to the present day or when the context is timeless. In such cases, a more general phrase would be more suitable.

What is the difference between "In today's" and "these days"?

"In today's" is more specific and emphatic, highlighting the immediate present, while "these days" is a more general reference to the current period without the same sense of urgency or immediacy.