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In the spots, a fan discovers FruitWorks for some much-needed refreshment.
In the spots, four 20-something friends drive through the imaginary cities in new Saturn subcompact cars called Ions.
In the spots, "Cable Company" execs are sitting around the table and the CEO says, "People DirecTV has way more HD channels than we do.
"I wasn't touching the ball in the spots I like.
The participants were not paid to appear in the spots.
"I can remember things, so I can ad-lib and fill in the spots.
The words are bleeped in the spots, as they are in the series.
To prove their "freshness," the front pages of daily newspapers were included in the spots.
"The captain's role is to put players in the spots where they are needed".
Actors in the spots represent a broad swath of ethnicities, ages, and socioeconomic classes.
"Before you make your leap, make a list," an announcer says in the spots.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com