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"We gave it equal billing in our attention with our finest wine, and that wasn't the case with some of the other producers".
Research by the Dutch psychologist Ap Dijksterhuis indicates that such breaks in our attention give our unconscious mind time to grapple with a problem, bringing to bear information and cognitive processes unavailable to conscious deliberation.
On the other end of the spectrum — and a far more likely outcome — is the development of a new literary medium that will respond to the shift in our forms of expression and the daunting changes in our attention span.
(The rest of the world, of course, will have long ago graduated to haiku-like 140-character communiqués). On the other end of the spectrum — and a far more likely outcome — is the development of a new literary medium that will respond to the shift in our forms of expression and the daunting changes in our attention span.
Let me give you an example of the trend in our attention spans.
Beneath what Holiday describes as "the veneer of credibility," lies what he calls an army of "self-promoters" all fighting to maximize page views in our attention economy.
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Klöpping finds that in our attention-deficit times there is a growing market for reading things at length.
And this is the China I now know: an endless stream of chuanr, 12-cent sticks of flavorful barbecue, washed down with cold bottles of Tsingtao beer as my friends and I argue the merits of rap singles in our attention-garnering Sino-Anglic pidgin.
In our attention-deficit culture, it's perhaps the "softest" skill you can have.
In our attention-deficit throwaway society, very seldom is there room for the little guy (or gal) to say their piece in the spotlight.
In our attention-deficit throw-away society, very seldom is there room for the little guy (or gal) to say their piece in the spotlight.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com