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Established brands matter a LOT in news: When it comes to news, trust is everything.
"There's a view that certain transformation of news into entertainment has been a great kind of downfall of civic society, but that kind of blames the news as opposed to the lack of interest in news when it's not entertaining," said Amir Kamenica on the Freakonomics Podcast episode " Why Do We Really Follow the News?".
When press releases contained such exaggeration, 58%95%5% confidence interval 48%to6868%), 81%70%0% to 93%), and 86% (77% to 95%) of news stories, respectively, contained similar exaggeration, compared with exaggeration rates of 17%10%0% to 24%), 18% (9% to 27%), and 10% (0% to 19%) in news when the press releases were not exaggerated.
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Colley found himself in the news when, in 2003, he was reported to be having an affair with Kerry Kennedy Cuomo, triggering her divorce from Andrew Cuomo.
It seems that these days, Tulisa can only get in the news when she's in trouble with the law.
When I first started birding back in the late 1960s this region was in the news, when 90% of our whitethroats failed to return one spring.
In 1877, Quaker made a splash in the news when they registered as the first trademark for a breakfast cereal.
His violin, an 1825 Pressenda violin, was in the news when the artist left it in a NYC taxi last August.
EVE is that game you sometimes hear about in the news when a giant spaceship battle results in players losing actual people money's worth of stuff.
Last year Lyakh and Gamble found themselves in the news when they trespassed off a boardwalk in Yellowstone National Park to film a vlog.
Last year, Lyakh and Gamble found themselves in the news when they trespassed off a boardwalk in Yellowstone National Park to film a vlog.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com