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It sounds innocuous, but in a world measured in likes, favourites and RTs, selection means approbation.
If it is consolation, Coca-Cola remains far ahead of Apple and Google in likes on Facebook fan pages.
Mid-level trolling might be a sarcastic remark which adds nothing to a thread or debate; extreme trolling is seen in likes of horrific misogynistic abuse some female journalists and public figures face on Twitter (among others).
It lets users automatically select photos, wall posts and other content from a user's past year, offering those which gained the most responses in likes or comments as "highlights".
When we once lived on our gut feelings, and on vitally important, slow-to-move metrics to shape our activity, now we chase the daily meanderings in "likes", "shares", click-through rates, and ever more immediate but pointless metrics.
So what propelled Kirakira, which means "sparkly" in Japanese, from the dregs of the App Store to the home screens of any influencer worth their weight in Likes?
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Cool air poured in like water.
The fickle finger of fate (remember Laugh-In?) likes to have a little fun once in a while, pretty frequently actually, and my Guardian Angel gets very tired.
In "Like Rome Before the Fall?
In like Flynn.
In like 20 years time.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com