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Impulse buying
noun
The act of making unplanned or otherwise spontaneous purchases
Exact(59)
Impulse buying - E-books are the ultimate impulse purchase.
You've heard of impulse buying.
Publishers, after all, work hard to design attractive dust jackets to encourage impulse buying.
"Yes, there's the potential of an opening of the floodgates in terms of impulse buying.
The worst sensory combination at retail has proved to be loud, frenetic music in crowded settings, leading to negative consumption emotions, not impulse buying.
It does away with any impulse buying.
Online retailers also expect to profit from impulse buying.
There are many factors effective on consumers' impulse buying.
The findings of this study demonstrate that the triggers of consumers' online shopping behavior do not always apply to online impulse buying, and have important implications for impulse buying research and practice.
This study investigates the effect of culture and salespersons' retail service quality on impulse buying and provides evidence that service quality moderates the effect of culture on impulse buying.
Drawing on the two-factor theory, it successfully identifies the hygiene and motivation factors that trigger online impulse buying.
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