The East African nation of 44 million has become the continent's unofficial tech capital, dubbed "Silicon Savannah" for its advances in digital finance, tech incubators and local IT innovations such as BRCK and the Ushahidi crowdsourcing platform.
In East Africa, Kenya has become a regional tech capital, dubbed "Silicon Savannah", for its advances in digital finance, tech incubators, and local IT innovations such as BRCK and the Ushahidi crowdsourcing platform.
Finally, most of the IT innovations we studied have, after the fanfare of fashionability subsided, become part of the work systems in the adopting companies.
When a company actually invested in fashionable IT innovations, every $1 million investment was associated with a surge of 0.66 points in the following year's reputation score, measured on a scale of 1 to 10.
Secondly, TTF has been mainly used to explain the adoption of IT innovations by individuals [20], while Cooper and Zmud [16] suggest a link between TTF and adoption at the organizational level.
In our study, we found that the more often a company's name occurred in articles that also mentioned one of the IT innovations that was increasing in popularity at the time, the higher the reputation score the company received in the list of America's Most Admired Companies the following year.
