Microsoft is saying it will design one single operating system that will work for desktops, laptops, tablets, smartphones, and other devices.
Three other architects -- John Fifield, Jared Della Valle and Brendan Coburn -- will design one apartment each.
The golf course's design has yet to be determined, but nine artists were chosen to submit their ideas and there is a possibility that each artist will design one hole.
Mr. Acconci has designed an installation in the lobby in which spiraling chambers filled with water and fish will lead to a stage; Mr. Murakami is creating a large sculpture of an imaginary creature, and Ms. Skoglund will design one of the holes of the golf course.
The folks at Foremost will design one outfit per gender each month, which will consist of three to five items that will each be priced around $50 or below.
A committee that thinks of nothing but camels will surely design one; a committee that frets about weapons of mass destruction everywhere will imagine them anywhere.
Illustrating the point, Mr. Lodge quoted one unnamed scientist: "We can design a robot that will be a champion chess player, but we can't design one that will come in out of the rain".
Two hotels have forged agreements with automakers: 51 Buckingham Gate in London is home to the Jaguar Suite, designed by the automaker to include a fireplace modeled on the Jag's rear window; and the St . Regis New Yorkrecently announced that Bentley Motors will design a one-bedroom suite featuring a Champagne bar.
A company will tell OB what its goals and focus are (it's usually leadership, team building and commitment), and OB will design a one-to-five-day program around those ideas.
Fortunately, shrewd and creative editing will override the illusion one can design one's way to larger audiences.
If you want something a little more substantial, complete with rope ladders, bunk beds and electricity, the TreeHouse Company will design and construct one specially for you.
