Viewers who didn't typically watch PBS tuned in.
Those who typically watch a film over several days, catching a few scenes here and there, will be out of luck with EZ-D.
"In the past a scouting department would typically watch 200-300 peryear per year, most of whom are introduced by agents," he says.
VIEWING ANGLE If you typically watch TV with family members on the floor, or have friends sprawled across the couch to watch the big game, LCD TVs, with their limited angle of view, may not be for you.
These young consumers are relatively wealthy, bilingual, watch plenty of television Saudis typically watch four hours a day, compared with five for Americans and are as addicted to the internet and iPhones as Westerners.
But equally important are environmental cues that seem unrelated to food: the couch on which you typically watch movies while eating popcorn, a social gathering like a Super Bowl party, a sporting event, a shopping mall.
The Super Bowl is one of the few so-called big events that remain available to marketers eager to reach tens of millions of consumers at the same time; more than 90 million Americans typically watch each game.
Postpartum doulas are different from birth doulas, who support a mother during labor and delivery, and have different training than night nurses, who typically watch and feed a baby while parents sleep.
As for access to TV on additional screens like PCs, tablets or smartphones, it could "enable people to sample shows they may not have had time for on traditional TV," Mr. Sternberg wrote in an e-mail, as well as give viewers a chance to watch more episodes of the shows they typically watch on traditional TV.
Somehow, Mr. Stewart and his writers must be arch enough to bring along the 1.4 million viewers who lap up "The Daily Show" each night on Comedy Central, while being broad enough to win over perhaps 40 million other people who typically watch the Oscars but may never have seen "This Week in God," a sendup of religion that is a "Daily Show" staple.
Of course, that's not how most people typically watch the goggle box.
