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I prefer good, honest butter.
Normally I prefer good cheap products over good expensive ones; besides being easy on the wallet, a low price makes them more difficult to design and thus more admirable.
I also found the restaurant to be somewhat boring and when I dine out, I prefer good atmosphere along with my good food.
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Personally, however, I prefer good-quality Primitivo, Nero d'Avola and Montepulciano to inexpensive Sangiovese; they offer more fruit and excitement for the money.
Much of this is politics, of course, but that's intertwined with culture: the kind of people who turn to the WSJ, or right-wing investment sites can clearly see that I'm a latte-sipping liberal who probably favors gay rights and doesn't worship the financially successful (I actually prefer good filter coffee, black, but that's otherwise accurate), and just not part of their tribe.
Surgeons generally prefer good margins around vital structures, preferably 10 mm or more.
They appreciate a clutch of good policies; but would prefer good institutions.
Some people prefer good look over other factors in selecting water taps.
Radiologists have a tendency to prefer "good looking" high-dose imaging over still diagnostic but noisier and contrast-reduced imaging.
If you had to choose, wouldn't you prefer good digestion to full-bodied hair?
Still, even when you're looking for popcorn fare, you undoubtedly prefer good popcorn fare to bad ones.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com