Facebook has been doing zip code targeting for a couple of years now, while Twitter has yet to introduce anything along those lines.
I used it this morning, just before I came in – I checked all my email, and also I finished off a movie treatment I'm doing with an Irish director, and zipped that off to him.
"But I was doing a show of my own here," says Le Drew, "and I had this brown potato character with a zip across its mouth.
The bag weighed in at 37 lbs when I was done and I still managed to zip it up.
I was done after two but had to zip through 13 lines before I was rewarded with a much-deserved glass of wine and a (less-deserved) rash from where the harness was.
He leaned over and whispered in my ear, 'Mr. Grillo, I agree completely with everything that you are doing.' Then he zipped away.
Salmon was doing just fine as he zipped down a slide near Austin's Lake Travis until he rounded the slide's sharp curve and caught a little too much air.
What Opower does is analyze your energy usage information and say, "Here's how you're doing compared to other folks in your zip code and here's what you can do better". Making that analysis and communication social means people can be compared, or compare themselves, to their friends.
Give birth to an information-technology idea in Silicon Valley and the chances of success seem vastly higher than when it is done in another ZIP code.
A ribbon-cutting ceremony at East Palo Alto Academy is a poignant indication of how much needs to be done to close the zip-code divide.
"There are several examples, but my favorite is a nanostructured steel where we can heat-treat deformed samples very briefly, then zip, it's done," he says.
