Luke Hyams, its head of original productions for Europe, said that it is now tapping into a demand for "primetime" new dramas.
And it was Iceland's deCODE that led the way by creating a massive database made up of the country's entire population that it is now tapping to do genomic research.
But above all, young artists are now tapping art of the 60's and 70's, not just, I suspect, because it is an occasion to make ironic cracks about their parents' youth but also because, in this era of cautious cultural consumerism, Minimalists, Post-Minimalists and Conceptualists can seem like the last true, heroic avant-garde.
For every emotion that Corbyn's Labour is now tapping into, there is an equal and opposite emotion.
So some are now tapping into alumni and expatriate associations to make personal connections based on shared language, culture and experiences.
This time he gave $15,000, but sent it to the state Democratic Party, which Mr. Spitzer is now tapping in his drive to rid Albany of the Republican Senate majority.
It seems likely that the latest increases reflect borrowing by consumers with pre-existing lines of credit that they are now tapping, rather than newly approved loans.
The consultancies are getting worried that they are drawing too heavily on business schools, and are now tapping new sources of recruits, such as PhD programmes, medical schools and art courses.
Under normal circumstances these two worlds would never meet, but an imaginative series of workshops is now tapping the resources of the Square Mile to help young people get back on track.
But with no natural gas easily available, Oman's national oil company, a joint venture between the Sultanate and Shell, is now tapping the sun's energy to heat the rock.
Of course, social entrepreneurs have pioneered many of the inclusive business models that large multinationals are now tapping into — and in Hyderabad, we presented at a boot camp (iDiya) for some of those entrepreneurs at the Indian School of Business.
