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We believe that marketing is not doing any one thing well; it is doing many things well all at once.
Yet it is doing many things right.
To be sure, Ford is doing many things right.
He agrees that physically we may be able to do many things simultaneously, but our minds concentrate on only one thing at a time.
"We can do many things simultaneously today that we were not capable of doing 12 years ago," he said, referring to the Persian Gulf war in 1991.
But they are doing many other things.
People are doing many more other things.
Since February, clients like Sony, L'Oréal and Microsoft have been using it to figure out a central question vexing marketers: how do you reach consumers who seem to be doing so many things simultaneously?
I'm done with so many things, like dancing".
He runs about, doing many things.
"I'd do many things differently.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com