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In the case of Johnson Controls, the hidden asset was the company's market position.
First, though, John Deere needed to enhance this existing hidden asset with more traditional ones.
Having access to a deal flow that is, knowing about upcoming potential mergers is another hidden asset.
The John Deere Landscapes business has greatly increased interactions between landscapers and John Deere dealers, bolstering yet another hidden asset.
Now, with its OnStar business, the company is moving to take advantage of this huge hidden asset.
He has written about the importance of "trust" as the "hidden asset on a balance sheet" and urges companies to make it central to their strategy.
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"Meanwhile, hidden liabilities continue to exceed hidden assets".
Your hidden assets offer many advantages.
The American Edge : Leveraging Manufacturing's Hidden Assets.
Hidden Assets Newark is about 10 miles from New York City.
Hidden assets in this category are among the most underutilized.
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