The hugely popular YSL foundation Le Teint Touche Eclat (£32.50) has been reformulated to make it longer-lasting.
A principal reason smog is declining is that gasoline has been reformulated to remove pollutants; Whitman's order extends the standard to diesel fuel.
Even the first coat of rust-proofing has been reformulated so that it is one-hundredth as thick as — and thereby cheaper than — the coating on other cars.
Guerlain's Mitsouko, for instance, has been reformulated, still using oakmoss, but grown without the molecule that causes allergic reactions in some people.
As a result, since the 1990 amendments of the U.S. Clean Air Act, much of the gasoline consumed in urban areas of the United States has been reformulated to meet stringent new environmental standards.
And citing "changing consumer preferences," Colgate-Palmolive replaced triclosan with lactic acid in Palmolive Antibacterial Dish Liquid, and its Softsoap liquid hand soap has been reformulated without the chemical.
