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Growth in demand has averaged 630,000 barrels a day this year, less than half Goldman's initial forecast for 2014.
One is underlying growth in demand.
The biggest area of growth in demand?
Nationally, growth in demand for commercial time on TV will significantly outpace growth in demand for ad space in magazines and newspapers, he added.
But in terms of visits, you'd confusingly have to report zero growth in demand.
"Homes are being built in a way that is inconsistent with any plausible growth in demand".
The rate of growth in demand is also slowing down, not accelerating.
That's one-eighth of the total projected growth in demand during that period.
The unique user figure, meanwhile, would stay at 14, therefore underplaying the growth in demand.
ZenithOptimedia predicts growth in demand for commercial time in other media like radio.
The agency has been criticized for failing to forecast growth in demand in China this year.
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