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"They have certainly been successful in areas like football, but the big question going forward is whether they can actually grow the user base and get these young male consumers to buy more EA Sports products," Mr. Schachter said.
The business answer would be to grow the user base to have more stones to squeeze.
Finally, race to grow the user base before competing services do.
But the question for the company now, is how to grow the user base?
With the funding, the company plans to hire a few more people and grow the user base.
But he understood his target audience really well and what it would take to grow the user base as fast as possible.
Similar(45)
"We focused on money and Facebook focused on growing the user base and user experience".
Today they will start growing the user base by allowing those students to invite friends to join them in using So.cl.
But for now, the focus is growing the user base.
Because Google+ has only been live for a couple of days, the platform is focused on growing the user base.
"We're just focused on growing the user base," he says.
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CEO of Professional Science Editing for Scientists @ prosciediting.com