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Shifting your perspective to invest in long-term gain can generate anticipation and excitement.
The Fountain was originally scheduled to be released on October 13, 2006, but the film was delayed to create a "long-lead campaign" and generate anticipation via word of mouth.
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$22.95 Everything about Tony Earley's spare, exquisitely honed novel of a Southern childhood, "Jim the Boy," generated anticipation for whatever he chose to do next.
The publicity generates anticipation among loyal fans and helps draw new viewers to the show.
There are no commercial breaks, no time dedicated to generating anticipation, just something being mechanically and blatantly produced, contrivance humming along on a conveyor belt in the shape of an overweight white woman flailing at her boyfriend's new girlfriend.
He described "La Tortura" as a "natural for American radio", and felt that the parent album generated anticipation for the upcoming Oral Fixation, Vol. 2. Writing for PopMatters, Matt Cibula praised the album for its musical departure from Laundry Service, applauding the integration of subtle samples across several songs as "great nods to the sounds of the 1980s".
Be proactive in establishing brand awareness and generating anticipation.
It appears that the general conditions that generate motion anticipation in the retina, topographically organized neurons receiving feedforward inhibition, also exist in downstream areas of the visual pathway, including the superior colliculus or optic tectum (Bollmann and Engert, 2009), thalamus (Blitz and Regehr, 2005) and area V1 of the visual cortex (Miller, 2003; Haider et al., 2013).
Moreover, external cues or internal thought processes generate an anticipation of aversive body states that sets up a body prediction error, i.e., the difference between the current and anticipated body state.
Chen et al. [8] proposed a model for synchronization tapping, composed of a hybrid oscillator coupled to a sine function modulated by a delayed version of actual movement that seemed able to generate this anticipation tendency.
Moreover, numerical evaluation provides insight into local hydrodynamic changes in tissue constructs in order to generate quantitative anticipation of the tissue development within a bioreactor system [ 116].
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com