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Amnesty's stance on prostitution shows it is missing a gender lens.
In recent years, companies have begun to applya gender lens to the bottom of the pyramid.
"We really need to change the way we look at jobs through a gender lens," she said.
"Applying a gender lens" is common parlance in women's rights circles – but how often does the news use this lens?
Cohen, P. J. et al. Understanding adaptive capacity and capacity to innovate in social-ecological systems: Applying a gender lens.
And although work family issues long have been seen strictly through a gender lens, we ignore class at our peril.
"These 12 investments take a gender lens to the SDGs, where we have to invest politically, practically and economically," Iversen said.
Alongside Ogunte, Servane provides executive coaching and advisory services in different countries, on social innovation, futures thinking and the gender lens.
"We are saying let's have the gender lens, be aware of gender structural dynamics on the ground and really try to invest cognisant of this," she said.
Is it possible to have a gender lens placed on all New York Times stories, and not just have a gender editor siloed away to discuss "gender issues"?
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The term "gender-lens investing" is relatively new – coined in 2009, according to thinktank Criterion Institute – and there isn't much data yet to illustrate its growth.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com