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How could I be sure I wasn't falling for another gimmick?
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AH, the old stuck-in-a-country-home-for-the-weekend gimmick!
When I brought this group of 200 together, I was looking for a gimmick or something.
Coleman Hawkins growled in 1964: "Those guys are looking for a gimmick, a short cut.
Marketers are always looking for a gimmick to cut through the clutter.
Mr. Jimenez got the idea for the gimmick after his band played in a Madison Square Garden concert, backing up top artists.
Looking for a gimmick to increase sales in an increasingly tight market, some cruise lines are also taking it off.
Perhaps I'm just falling for a gimmick, but I find something aesthetically pleasing about its modest exterior.
Unlike the original Dove spot, the ladies in this video don't fall for the gimmick.
Grauman's Chinese Theatre quickly became famous for a gimmick that started in the late 1920s.
And to satisfy my need for a gimmick, we called ourselves the "Babes of Wrath".
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