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That forces promoters to rely on ancillary sales, like food, merchandise and parking.
Everyone who attends a game at Miller Park this month receives a $10 voucher for food, merchandise or future tickets.
But in a league that is still highly reliant on ticket sales, the larger crowds are critical because fans also spend money on food, merchandise and parking.
"We haven't seen the prices increase much yet because we would have ordered early for the festive season, but they are going to go up without a shred of doubt," said Paul Connellan, food merchandise director for Pick 'n Pay, a national supermarket chain.
The cost to rent the bigger premium spaces ranges from $3,500 to $5,500 an event, depending on the opponent, and includes food, merchandise and parking.
A variety of food, merchandise and games booths, along with environmental exhibits, will be offered.
Similar(51)
Tim Rose, Costco's senior vice president for food merchandising, recalled a time when Starbucks did not pass along savings from a drop in coffee bean prices.
With spending by consumers accounting for the bulk of economic growth this year, Mr. Huber of Piper, Jaffray is fond of certain food, merchandising and regional bank issues.
The first of these is non-food merchandise, including TVs, computers and clothes.
DRIVE-INS AND FAST-FOOD MERCHANDISE -- Think 1950's and 60's roadside heritage and Route 66.
There are overlaps in the two companies' non-food merchandise, and together they will be able to exert real clout with suppliers.
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