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"following the trend" is a perfectly correct and usable phrase in written English.
You can use this phrase when you want to talk about joining something popular or in style that many other people are currently doing. For example, "Following the trend of the industry, our company is now offering digital services."
Exact(59)
Following the trend in network television over all, "Nightline" has lost a considerable audience the last two decades.
Following the trend set by Costes, on Rue du Faubourg Saint-Honoré, La Réserve entered the fray in autumn 2014.
Following the trend in the Roman Catholic Church that wrongly suspected Jews of influencing the Reformation to some degree, Paul in 1555 established the ghetto at Rome.
Following the trend of recent years the age group >60 y continues to grow.
Following the trend of water, the samples of GNP nanofluid also exhibit the shear thinning property.
Following the Trend Across the country, other entrepreneurs and big-screen theater companies are making bets similar to Braly's.
Following the trend shown in [4 6, 8 16], in this paper we deal with the oscillation of (1).
Following the trend towards global platforms for raising money, such as Kickstarter, Ammado, which connects charities with donors, has raised €7m, and signed up several multinational partners.
Following the trend of 2015, Apple's revenue in China again outpaced that of Europe at $17.93 billion but at thinner margins than past quarters.
Following the trend of traditional sports, it was never really a question of whether e-sports gambling would emerge, but rather how it would emerge.
Similar(1)
It was just a common thing: you buy a BlackBerry and you're on a BlackBerry hype [following the trend].
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com