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Advertising is following eyeballs.
Advertisers are following eyeballs, and simply put, their dollars are better spent online.
In that regard, this is really just about the sometimes-slow-moving ad industry catching up — not just in terms of media buyers following eyeballs, but (maybe more importantly) the ad tech and publishing industries coming up with more compelling ways of proving that those advertisements are actually making an impact.
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Advertisers follow eyeballs.
"Ultimately," he said, "dollars will follow eyeballs".
Advertisers have begun to follow eyeballs, paying online-video companies nearly 1.7 billion yuan ($268m) in the fourth quarter of 2011, according to Analysys International, a research firm: more than double the sum of a year before.
"Ad dollars follow eyeballs, and those eyeballs are wandering to the Internet.
As ad spends follow eyeballs from TV to the web, Watch could give Facebook a way to net more attention and dollars.
Mary Meeker's presentation this week on mobile shone light on the mobile monetization problem and argued that "ad $ follow eyeballs, it just takes time".
"Dollars always follow eyeballs.
Most of us will be using the mobile as our primary digital device in the next five years and ad budgets will follow the eyeballs.
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