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Norms of reciprocity in social networks are well established by now; following someone and engaging with their content by retweeting a message, for example—often generates a follow in return.
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Users can follow the feeds of other individuals or groups and be followed in return.
Remember too that Twitter is an asymmetrical network (you can follow others without them having to follow you), while Foursquare and the like are symmetrical (you have to accept and follow them in return).
I was happy to follow him in return, and am now on my way to building up my audience.
They will hopefully follow you in return.
They may look at your site and decide to follow you in return.
– Glenn Collins The New York Times: Two food themes to follow in Tuesday's election returns: Mitt Romney's surprising strength among farmers (especially in battleground states like Iowa), and a California city's bid to become the nation's first to impose a tax on makers of sweetened drinks.
He predicts that as Chinese funding for research balloons, more of his compatriots at American universities are likely to follow in his footsteps by returning to China.
Related to this change, the company is also updating its messaging rules so you can reply to incoming DMs regardless of whether that person follows you in return.
What I mean by that is that on Foursquare, just like Facebook, you have to explicitly allow someone to follow you (and you follow them back in return).
And more recently, the company began putting online bullies in "time-out," when its algorithms identified tweets that appeared to be harassing – like those that use certain language or seem to be attacking another account that doesn't follow the poster in return.
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