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In his "golden age" of violin-making, between 1700 and 1720, Stradivari developed a flatter design that helped to project the sound.
The key to the show was the iOS reveal, the new, flatter design of iPhone and iPad software created by Jony Ive.
Samsung's apps have also a cleaner, flatter design, although the overall look of Samsung's "TouchWiz" modifications to the standard Android experience resembles that of the S4 and Note 3. Samsung has brought forward the launch of the Galaxy S5 as sales of its predecessor have failed to live up to expectations.
The new flatter design and more angular look, and will be available for $5,500 per unit.
Yosemite features a flatter design, SMS and calling integration, boosts to Mail, and a host of other changes.
What started out with textures meant to mimic 3D effects, more use of contrasting colors and shaded buttons, has now become a much flatter design.
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As I noted in a post last month, app makers are using flatter designs to make their applications easier to navigate on mobile devices.
The Home Screen gets a minor but notable visual refresh, losing the shine on buttons and system apps given flatter designs that don't "pop" quite as much as the current versions.
On top of focusing on quality construction, flattering design was essential.
Known for their figure-flattering designs, Le Frame jeans have garnered quite a cult following.
It's a trend that is particularly prolific in the technology space – Airbnb, Facebook and Spotify all have open, collaborative cultures that are flatter by design – but is by no means limited to that sector.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com