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Saul/James adopts an Irish accent in the message, suggesting his first gimmick was playing an off-the-boat Irishman.
The first gimmick was hatched out of desperation: The store wasn't attracting customers in its first months, so Rothman scrawled "Business Stinks Sale" on some old bedsheets and attached them to the front of the tiny store.
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Centolire's second gimmick is the way the menu divides appetizers, pastas and entrees into two categories, Old World and New World.
As they consider this possibility, lawmakers will inevitably look ahead to the consequences of a second gimmick they tucked into the tax bill -- the Cinderella provision that magically terminates the entire act at midnight on Dec. 31, 2010, just to keep the 10-year costs of the bill within the budget.
A second gimmick will be assuming growth affects that are too aggressive.
"Their first $33 billion gimmick," he added, "has now forced them to go back to the gimmick well a second time," to make the Social Security accounting change.
ZEILE'S DANCE: Most teams consider the Mets' method of holding runners at first a gimmick, with Todd Zeile darting back and forth to the bag.
The second-round gimmicks included Evans dunking two basketballs over a seated teammate, George dunking in the dark wearing glow-in-the-dark clothing and Williams doing a 360 off a pass from Ricky Rubio.
First, Reid called gimmick plays on consecutive downs Sunday in the Philadelphia Eagles' 33-14 victoverover Arizona.
Even his voice sounds, at first, like a gimmick: he screams every word, sacrificing melody (and sometimes sense) for the sake of bluster.
FUJI -- A spot for Fuji Photo Film U.S.A. is based on a hoary gimmick, first promising that "there'll come a day" when cameras and film can perform marvels, then declaring, "That day is today". Yada yada yada.
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